If you have a product to sell, you need to advertise it. There are a number of mediums around to do this, but one that performs consistently well is radio.

Instead of having someone throw together a bunch of words about what is being sold, you need a writer to create a commercial that will stand out from the others on air, one, when heard, will instantly associate your business and its products with it.

Paul Rands has written thousands of commercials over the years with excellent results for the businesses involved.

Follow